Vol. 73, Issue 1, 2010January 01, 2010 EDT
BIG BAD PHARMA: AN ETHICAL ANALYSIS OF PHYSICIAN-DIRECTED AND CONSUMER-DIRECTED MARKETING TACTICS
BIG BAD PHARMA: AN ETHICAL ANALYSIS OF PHYSICIAN-DIRECTED AND CONSUMER-DIRECTED MARKETING TACTICS
Amanda L. Connors,
pharmaceutical manufacturersfiduciary dutydirect-to-consumer advertisementsmedical advertisingbig pharmame-too drugs
Amanda L. Connors, BIG BAD PHARMA: AN ETHICAL ANALYSIS OF PHYSICIAN-DIRECTED AND CONSUMER-DIRECTED MARKETING TACTICS, 73 Albany Law Review (2010).